With over a million public charities in operation in the US, donors report being overwhelmed by information and solicitations from the nonprofit sector. The presence of too many, seemingly similar options can result in users making suboptimal decisions, or even failing to make a choice at all. This behavior is known as choice overload.
Furthermore, the sector lacks consistent impact measurement across organizations and cause areas to help donors feel confident that their contributions will be used effectively.
One potential solution to the combination of choice overload and limited information is to leverage the expertise and experience of well-respected philanthropists to create curated lists of effective charities.
These offerings, which we’ve dubbed ‘Givelists,’ would help surface the most effective organizations for donors to consider and give donors more confidence that gifts to those charities would be well-utilized.